By Shaurya Tomer and Ketan Pratap | Updated: October 4, 2025
With the iPhone 17 series now launched, all attention has shifted to Apple’s October 2025 event. The tech giant is expected to unveil a new lineup of devices, including the M5-powered iPad Pro, AirTag 2, and possibly updates to the Vision Pro headset. While Apple has yet to confirm the exact date, past trends provide strong clues about when the company could make its next big announcement.
Apple’s October Launch History Hints at Timing
Over the years, Apple has alternated between hosting full-fledged launch events and unveiling products through official press releases.
In October 2021, Apple held a major fall event on October 18, introducing the M1 MacBook Pro models, AirPods (3rd Gen), and new HomePod mini colour options.
In 2022, the company once again used October 18 to reveal the M2-powered iPad, 10th-generation iPad, and the Apple TV 4K (3rd Gen)—this time via press releases instead of a live stream.
A year later, Apple returned to an online showcase format with its “Scary Fast” event on October 30, 2023, where it unveiled the M3 MacBook Pro and M3 iMac models.
Apple Likely to Return With a Live Event in 2025
In 2024, Apple skipped a traditional fall event and instead rolled out the M4-powered MacBook Pro, Mac mini, and iMac through short introduction videos and online announcements.
Following the company’s pattern of alternating between live and press-release formats each year, 2025 is expected to bring back a proper Apple keynote event—streamed globally from Cupertino.
Industry analysts suggest that Apple could announce the event in mid-October, with the live presentation scheduled between October 28 and October 30.
If accurate, this would align with Apple’s recent preference for end-of-October launches, shifting away from its traditional mid-month timeline.
What to Expect: M5 iPad Pro, AirTag 2, Vision Pro Update
The highlight of the October 2025 event is expected to be the M5 iPad Pro, powered by Apple’s latest M5 chip—offering major performance and efficiency gains over its predecessor.
The new iPad Pro is also rumored to feature an OLED display, slimmer bezels, and improved Apple Pencil support.
Alongside it, Apple is likely to unveil the long-awaited AirTag 2, an updated version of its Bluetooth tracking device, featuring improved range, precision tracking, and stronger anti-stalking measures.
There’s also speculation about a refreshed Vision Pro headset, potentially featuring updated sensors and software enhancements aimed at improving mixed reality experiences.
Expected Pre-Order and Availability Timeline
If Apple holds the event in the final week of October—as trends suggest—pre-orders could begin by the first week of November, likely around November 7, 2025.
This timeline would ensure global availability in time for the holiday shopping season, a period when Apple traditionally records its highest sales.
Apple’s Event Strategy: Balancing Innovation and Secrecy
Apple continues to maintain its trademark secrecy around product launches. Despite leaks and predictions, the company rarely confirms event dates until just a week in advance.
This calculated strategy helps maintain excitement while keeping competitors guessing.
With the M5 iPad Pro, AirTag 2, and potential Vision Pro refresh in the pipeline, the October event could serve as Apple’s final major launch for 2025—setting the stage for its product roadmap heading into 2026.
The Bottom Line
While no official invites have been sent yet, all indicators point toward Apple announcing its October 2025 event within the next two weeks.
If the past few years are any guide, expect the tech giant to return with another high-profile keynote—showcasing its next generation of performance-driven and ecosystem-connected devices.
