Samsung has surprised smartphone buyers in India with a stunning price cut on its flagship Galaxy S24 Ultra. Both Flipkart and Amazon are offering discounts of up to 50%, making this premium device far more affordable than before. While many eyes are on the upcoming iPhone 16 Pro, the Galaxy S24 Ultra’s sudden price drop has turned it into one of the hottest deals online.
Galaxy S24 Ultra Price Slash
Launched earlier this year as Samsung’s most advanced flagship, the Galaxy S24 Ultra entered the market at a premium price. However, the smartphone is now available at nearly half the original cost. On Flipkart and Amazon, buyers can grab the device with a discount of around ₹20,099, pushing it into a much more attractive bracket for those looking to upgrade.
This deal is especially significant because Samsung’s S-series Ultra models rarely see such steep cuts within the same year of launch. For many, this could be the perfect opportunity to own a high-end smartphone without stretching the budget.
Why the Galaxy S24 Ultra Still Stands Out
Despite the focus shifting to the Galaxy S25 Ultra and Apple’s iPhone 16 series, the Galaxy S24 Ultra continues to offer unmatched features. It comes with Samsung’s cutting-edge AMOLED display, industry-leading cameras, and a top-tier Snapdragon processor.
The phone’s quad-camera system, anchored by a 200MP primary lens, remains one of the most advanced setups in the market. Add to this the S Pen support and long battery life, and the device easily competes with any upcoming flagship.
With this discount, Samsung is essentially giving customers premium technology at nearly half the usual cost, making it difficult for rivals to compete.
Flipkart and Amazon Offers
The price drop is visible across both leading e-commerce platforms. Flipkart is offering bank offers and exchange bonuses alongside the flat discount, while Amazon is also providing similar deals with no-cost EMI options.
Shoppers comparing prices on both sites may find minor differences based on ongoing bank partnerships, but the base cut remains significant. The final effective price could drop even further for those who combine bank discounts with exchange offers.
Should You Buy the Galaxy S24 Ultra Now?
For buyers debating between the Galaxy S24 Ultra and waiting for the Galaxy S25 Ultra or iPhone 16 Pro, the decision depends on priorities. If owning the latest flagship is important, waiting a few months may make sense. But if value for money is the main concern, this price drop makes the Galaxy S24 Ultra a smarter choice.
The phone’s hardware is strong enough to last several years, and Samsung’s promise of long-term software updates ensures that users won’t miss out on new features. In fact, with AI-powered tools and advanced camera software already integrated, the S24 Ultra feels future-ready.
How This Impacts the Smartphone Market
Price drops on flagship phones often influence the broader market. With Samsung slashing the Galaxy S24 Ultra’s price, other manufacturers could feel the pressure to offer competitive deals. Apple, meanwhile, is preparing for its iPhone 16 launch, but with such a deep cut on a rival flagship, some buyers may decide not to wait.
This also highlights the growing importance of e-commerce flash sales and online discounts in driving premium smartphone adoption in India. Customers today are willing to wait for the right offer instead of paying launch prices.
Final Verdict
The Samsung Galaxy S24 Ultra’s 50% price cut has created a buzz across Flipkart and Amazon. At this new price, it is one of the best value-for-money flagship smartphones available in India right now.
