Apple is ready for its biggest event of the year. The company has officially confirmed that the iPhone 17 series will launch on September 9, 2025, at its headquarters in Cupertino, California. The theme of this year’s event is called “Awe Dropping.” Alongside the Pro Max, Apple will also introduce the iPhone 17, iPhone 17 Air, and iPhone 17 Pro.
But all eyes are on the iPhone 17 Pro Max, which is expected to bring the most significant design and performance upgrades in years. Let’s break down the key details.
iPhone 17 Pro Max Price
The iPhone 17 Pro and Pro Max could see a $50 price hike due to higher input costs and new tariffs. This means the iPhone 17 Pro Max may start at $1,249, while the Pro model could begin at $1,049.
Design Updates
Apple is going bold with the design this year. The camera island seen on earlier Pro models may be replaced with a new horizontal setup that stretches across the back panel. Another major change is the move away from the Titanium finish. Instead, the Pro lineup might feature a half-glass, half-aluminium body.
Color options are also getting a refresh. Along with black, white, grey, and dark blue, Apple is rumored to launch a fiery Orange variant for the first time.
Display Features
- iPhone 17 Pro: 6.3-inch
- iPhone 17 Pro Max: 6.8-inch
The sizes remain the same as last year, but there are important refinements. Apple is reportedly adding an anti-reflective coating on the front glass to reduce glare and improve durability. The Dynamic Island could also get slightly smaller this year.
Camera Upgrades
The cameras are set for big changes:
- Front Camera: 24MP selfie shooter (upgraded from 12MP)
- Telephoto Lens: 48MP sensor, making the iPhone 17 Pro and Pro Max the first iPhones with a 48MP triple camera setup
These upgrades are expected to boost image detail, low-light performance, and zoom capabilities.
Battery and Charging
The iPhone 17 Pro Max could pack a 5,000mAh battery, a major jump from last year’s 4,676mAh. Apple may also introduce:
- Reverse wireless charging (7.5W) – first time on iPhone
- 45W wired fast charging
- 25W wireless charging with third-party support
Performance and Processor
The new Pro models will run on the A19 Pro chipset, built on TSMC’s 3nm process. Apple may also upgrade the RAM to 12GB, up from 8GB. This boost is expected to improve multitasking and power the latest Apple Intelligence features in iOS 26.
Key Highlights at a Glance
- Launch Date: 9 September 2025
- Starting Price: $1,249 for Pro Max
- Design: New horizontal camera layout, half-glass + half-aluminium build
- Display: 6.8-inch with anti-reflective coating
- Camera: 24MP front, 48MP telephoto
- Battery: 5,000mAh with reverse wireless charging
- Processor: A19 Pro chipset with 12GB RAM
Final Thoughts
The iPhone 17 Pro Max looks set to be the star of Apple’s 2025 event. With a redesigned body, upgraded cameras, bigger battery, and faster charging, it is shaping up to be Apple’s most advanced iPhone yet.
If Apple delivers on these promises, the iPhone 17 Pro Max could be the benchmark for premium smartphones in 2025.
