Mahindra has officially launched the Thar Roxx in India, expanding its portfolio with a new lifestyle SUV aimed at a broader audience. Positioned as a more accessible and versatile alternative to the iconic Thar, the Roxx combines rugged appeal with modern features, generating significant interest in the competitive SUV market.
Exterior Design and Presence
The Thar Roxx inherits the aggressive and muscular design language of its sibling but introduces contemporary refinements. It features a bold front grille, modern LED headlamps, and pronounced wheel arches that contribute to its commanding road presence. The availability of a 5-door variant enhances its practicality for families, while its overall proportions are designed to remain manageable for city driving.
Interior, Comfort, and Features
Inside, the cabin of the Mahindra Thar Roxx offers a blend of premium materials and practical design. The dashboard is centered around a large touchscreen infotainment system equipped with Android Auto and Apple CarPlay. Mahindra has focused on enhancing passenger comfort with improved seating and has included numerous storage spaces throughout the interior. Safety is also a key highlight, with features including up to six airbags, Anti-lock Braking System (ABS), Electronic Stability Control (ESC), adaptive cruise control, and rear parking sensors.
Engine, Performance, and Efficiency
The new SUV is powered by a range of engine options, including a powerful 2.2-litre diesel and a petrol variant. Both engines are available with a choice of manual or automatic transmissions to suit different driving preferences. For off-road enthusiasts, a capable 4×4 variant is also on offer. Despite its rugged capabilities, the Thar Roxx is expected to deliver a practical mileage of approximately 15–17 km/l, depending on the powertrain and driving conditions.
Pricing, Variants, and Booking
The Mahindra Thar Roxx has been launched with an aggressive starting price of approximately ₹12 lakh (ex-showroom). On-road prices are expected to range from ₹13 lakh to ₹15.5 lakh, varying by city and selected trim level. To cater to diverse needs, the Roxx will be available in multiple configurations, including a 7-seater version at a slightly higher price point. Bookings for the new SUV are now open at Mahindra dealerships and through the company’s online portal.
Final Verdict
The 2025 Mahindra Thar Roxx establishes itself as more than just a smaller version of the Thar; it is a well-rounded lifestyle SUV designed to appeal to a wide spectrum of buyers. With its competitive pricing, stylish looks, feature-rich cabin, and multiple variants, it presents a compelling option for those seeking adventure and practicality without a hefty price tag.
