New Delhi: Maruti Suzuki has officially unveiled its all-new Victoris SUV in India, positioning it as the flagship model under its Arena retail network. Sitting above the Brezza in the lineup, the Victoris aims to make a strong mark in the highly competitive mid-size SUV space. The company is promoting it with the tagline “Got It All”, backed by a feature-rich package and robust safety credentials.
Design and Positioning
The Victoris carries a bold new design that reflects Maruti Suzuki’s latest styling language. It is built to appeal to urban buyers looking for a mix of premium styling, technology, and everyday usability. Orders for the SUV are set to open soon, with a price announcement expected in the coming weeks.
Safety First
In a significant step forward, the Victoris has secured a full 5-star BNCAP crash test rating. Safety equipment includes six airbags, ABS with EBD, electronic stability control, and ISOFIX child seat mounts. This marks a milestone for Maruti Suzuki, which has often faced criticism in the past for safety standards.
Features and Technology
The Victoris promises to live up to its “Got It All” tagline with a wide feature list. While Maruti has not disclosed the entire spec sheet yet, highlights include:
- A large infotainment display with connected car technology
- Premium upholstery and soft-touch materials
- Wireless Android Auto and Apple CarPlay
- Advanced driver-assist features (details awaited)
- Segment-leading mileage figures, according to Maruti Suzuki
Powertrain and Mileage
Although engine details are yet to be fully revealed, the Victoris is expected to share powertrain options with Maruti’s existing mid-size SUVs. The focus will be on fuel efficiency, with mileage figures expected to be class-leading, continuing Maruti’s strength in this area.
Market Impact
The launch of the Victoris signals Maruti Suzuki’s aggressive intent in the mid-size SUV space, currently dominated by models like the Hyundai Creta, Kia Seltos, and Honda Elevate. With premium features, a 5-star safety rating, and the backing of Arena’s wide dealership network, the Victoris could become a volume driver for the brand.
