Vivo has officially launched its latest flagship lineup in China — the Vivo X300 and Vivo X300 Pro. With this release, the company signals a clear message: it’s not trying to reinvent the wheel but refine what it already does best. The new X300 series positions Vivo directly against the iPhone 17 and Samsung Galaxy S25 range, offering flagship performance with a subtle, premium touch.
The new devices focus on meaningful upgrades rather than flashy gimmicks, showing Vivo’s growing confidence in its hardware and design philosophy.
Refined Design, Premium Feel
At first glance, the Vivo X300 Pro stands out with its sleek 6.78-inch curved display, giving it a distinctly premium look. Meanwhile, the regular X300 opts for a more compact 6.31-inch screen, perfect for those who prefer smaller phones without sacrificing performance.
Both models feature 120Hz refresh rates and use BOE’s new Q10 Plus OLED panels, known for exceptional brightness and contrast. These displays can go as low as 1 nit, allowing for improved power efficiency in darker environments.
The result is a display experience that’s bright, color-accurate, and responsive — exactly what you’d expect from a flagship in 2025. Vivo’s display tuning continues to shine, and it’s clear the company has refined its color science to rival even Samsung’s best panels.
Performance: MediaTek’s New Beast Steps In
Under the hood, Vivo has taken a bold step. Both phones are powered by MediaTek’s Dimensity 9500 chipset, a direct competitor to Qualcomm’s Snapdragon 8 Elite Gen 5. This marks a confident move away from the usual Snapdragon dominance in the flagship space.
The Dimensity 9500 performs admirably, delivering fast app launches, seamless multitasking, and impressive thermal control. Even under heavy gaming or camera use, the X300 series maintains stability without major heating — a big win for MediaTek and Vivo alike.
Performance-wise, this chipset puts Vivo right up there with Samsung and Apple’s latest offerings, making the X300 and X300 Pro serious contenders in the high-end Android segment.
Software: Still a Mixed Bag
If there’s one area where Vivo still struggles, it’s software. The Chinese versions of the X300 and X300 Pro run OriginOS, while global variants are expected to ship with FuntouchOS, both based on Android.
While these skins are packed with features and customization options, they can feel heavy and cluttered. Some users appreciate the flexibility; others find it overwhelming compared to cleaner Android experiences like Google’s Pixel UI.
That said, performance and animations feel smooth, and Vivo has been steadily improving update consistency. If Vivo manages to streamline its software further before the global release, the X300 series could offer a much more balanced experience.
Camera: Zeiss Optics Deliver Professional Results
Photography remains at the heart of Vivo’s X series, and the X300 Pro carries that tradition forward. The phone packs a 50-megapixel main sensor, a massive 200-megapixel telephoto lens, and an ultra-wide camera. All sensors are Zeiss-branded, ensuring precision optics and consistent color science.
Daylight images are stunning, with crisp detail and natural tones. The telephoto lens performs well even in tricky lighting, maintaining clarity and depth. Vivo’s color calibration, done in collaboration with Zeiss, ensures that all three cameras produce similar tones and contrast levels — a rarity even among premium phones.
Low-light photography, however, remains slightly aggressive. Images can look over-processed at times, especially when night mode is active. Still, the results are sharp and visually appealing, making the X300 Pro a reliable all-rounder for photography enthusiasts.
The standard X300 mirrors the same philosophy, offering a similarly tuned triple-camera setup at a more affordable price point. It may lack the extreme zoom capabilities of the Pro, but it doesn’t compromise much on overall quality.
Battery: Built to Last
Battery life is where the Vivo X300 Pro truly shines. It houses a 6,510 mAh battery, easily lasting a full day of heavy use — from social media and streaming to gaming and photography.
Vivo hasn’t officially confirmed the charging speeds yet, but industry leaks suggest 90W fast charging, in line with the company’s recent premium releases. If true, it means you can top up the battery from zero to full in under 40 minutes.
The X300 Satellite Edition adds even more to the mix, offering 16GB of RAM and a massive 1TB of internal storage. It’s a power user’s dream, although it might be overkill for most people.
Pricing and Availability
Vivo has priced the new X300 lineup aggressively, making it one of the most value-packed flagship options in 2025.
The Vivo X300 starts at ¥4,399 (around $618), while the X300 Pro is priced at ¥5,299 (about $744). The highest-end variant goes up to ¥6,699 ($940), and the Satellite Edition costs ¥8,299 ($1,165).
Sales have already begun in China following the official launch on October 13, 2025. A global rollout is expected in November, with an India launch likely before the end of the year.
Given the pricing and specs, Vivo is clearly aiming to attract users who want premium hardware without spending iPhone or Galaxy-level money.
Vivo X300 vs Samsung Galaxy S25 vs iPhone 17: The New Flagship Battle
Vivo’s timing couldn’t be better. With Apple and Samsung already setting the tone for 2025 flagships, the X300 series lands right in the middle of the action.
While the Galaxy S25 and iPhone 17 boast brand power and software polish, the Vivo X300 Pro offers an arguably better display, a more versatile camera setup, and a larger battery at a lower price.
If performance parity with Qualcomm chips continues to hold up, MediaTek’s Dimensity 9500 could make the X300 lineup the sleeper hit of the year.
Vivo may not have the same global recognition as Apple or Samsung, but the X300 proves it deserves to stand on the same stage.
Verdict: Quiet Confidence from Vivo
The Vivo X300 series doesn’t try to shock the market with gimmicks. Instead, it doubles down on fundamentals — display quality, camera excellence, and reliable performance. It feels like the moment Vivo has finally mastered its formula for a true global flagship.
It’s not flawless — the software still needs simplification, and some may prefer the ecosystem advantages of bigger brands — but there’s no denying Vivo’s progress. The X300 Pro especially represents a confident step into the premium flagship arena.
For anyone tired of the usual Samsung vs Apple debate, the Vivo X300 offers a refreshing alternative: elegant design, serious power, and camera quality that punches far above its price.
Final Thoughts
Vivo’s latest flagship phones are not just another upgrade — they’re a statement of maturity. The X300 and X300 Pro show how far the brand has come in design, performance, and innovation.
With strong battery life, a bright OLED display, and professional-grade cameras, the X300 series feels like Vivo’s most complete smartphone line yet.
