British motorcycle icon Norton Motorcycles, owned by TVS Motor Company, is gearing up to make its long-awaited India debut in April 2026. The company will introduce four new models as part of its global expansion strategy, marking Norton’s first-ever official entry into the Indian market.
The announcement signals TVS’s ambitious plan to strengthen its presence in the premium motorcycle segment, positioning Norton as a luxury performance brand that rivals the likes of Royal Enfield, Triumph, and Ducati.
Norton Motorcycles Coming to India in 2026
According to company sources, Norton will launch four new motorcycles in India during the 2025–26 financial year. These include:
- V4 Manx and V4 Manx R – high-performance superbikes
- Atlas – a middleweight adventure motorcycle
- Commando 961 – a modern classic street bike
The grand launch is set for April 2026, following Norton’s showcase at the 2025 EICMA Motorcycle Show in Milan, Italy.
Next-Gen Models to Debut at EICMA 2025
At EICMA 2025, Norton is expected to unveil its next-generation lineup, led by a new V4 superbike (the Manx series) and the Atlas adventure tourer. These models will headline Norton’s transition into a modern, performance-focused premium brand while maintaining its British heritage and craftsmanship.
All motorcycles will be manufactured at Norton’s upgraded Solihull facility in the UK, where TVS is expanding production capacity and investing in state-of-the-art R&D infrastructure.
TVS’s ₹1,000 Crore Investment in Norton
TVS Motor acquired Norton Motorcycles in 2020 for approximately ₹150 crore and has since allocated an additional ₹1,000 crore for brand development, technology upgrades, and global expansion.
Norton is currently undergoing a major transformation, both in engineering and brand identity, as part of TVS’s long-term vision to make it a global premium player.
Norton’s India Strategy: Exclusive Showrooms and Premium Experience
TVS plans to build a dedicated sales and service network for Norton in India, separate from its existing dealerships. The company will introduce premium multi-brand showrooms, where Norton motorcycles will be sold alongside select high-end TVS models.
The goal is to offer a bespoke ownership experience for premium buyers while showcasing Norton’s rich legacy and British design philosophy.
Upcoming Models and Engine Plans
TVS has confirmed that Norton will soon introduce a new 450cc twin-cylinder motorcycle, developed jointly under the TVS–BMW–Norton alliance. This model will help make Norton more accessible to a wider audience in India.
Additionally, the company is also exploring a single-cylinder, high-volume motorcycle, similar to strategies adopted by other legacy brands expanding into the mid-size segment.
Initially, Norton is expected to bring three of its flagship models to India — the Commando 961, V4CR, and V4SV. Prices are expected to start from around ₹20 lakh (ex-showroom).
Aiming to Challenge Royal Enfield’s Dominance
The India launch marks a pivotal moment for TVS and Norton, as the companies aim to challenge Royal Enfield’s dominance in the premium motorcycle space. A smaller-displacement model may also be in development to compete directly with Enfield’s 350cc–450cc range.
With the Norton brand, TVS seeks to bridge the gap between Indian affordability and British luxury, combining heritage design with modern engineering.
In Summary
- Launch Timeline: April 2026
- Models Expected: V4 Manx, V4 Manx R, Atlas Adventure, Commando 961
- Price Range: ₹20 lakh onwards (estimated)
- Manufacturing Hub: Solihull, UK
- Strategy: Premium dealerships under TVS
- Upcoming Projects: 450cc twin & single-cylinder entry-level models
Bottom Line:
TVS-owned Norton Motorcycles is all set to bring its iconic British legacy to India with four new models in 2026. With a renewed focus on performance, design, and exclusivity, the move could redefine India’s premium motorcycle landscape.
